The sticker’s tool that was introduced by Twitter in June can be used to attach customizable and emoji-like images in the photos. Now Twitter has announced that the brands will be able to create as well as promote their custom stickers around Twitter for others to use it. The stickers of the brands will be available in #Stickers library along with more creative expression which is expected to make a simple photo to look more engaging. As announced by Twitter, the brands will be able to design about 4-8 stickers that can be used by others to make it look attractive with their photos. The photos along with the stickers of a brand will be shared with the followers of the users as well that can make the brand to get featured in a more genuine way. The photos with a particular brand’s sticker can be easily noticed with this option.
The search process of this latest option looks very interesting as it was first introduced with hashtag-style search using the sticker function and with this new brand context the search looks more real. Similar to the branded hashtags, the marketers can look for a particular sticker with the search option and also keep a record of how it is being used. The branded stickers are expected to give more fun to its users while they will be sharing the brand messages. This is one of the most engaging option which will be available for the people to make their campaign reach to a larger area organically and also send your message to more number of people.
Most of the people normally want to utilize only branded tools as they will be fun to use and also engaging. The use of emoji has been enormous in Twitter and the sticker’s option can also be one of the most used tools in this social media platform. It will be really an interesting step if the people would be able to use the stickers to search and very soon sticker-tracking capacity will be introduced by Twitter with Tweetdeck that will make the brands to keep the tabs on it. In the present day most of the people usually use emoji to target ads in Twitter and the same type of work can be done with the help of stickers to attract more number of people.
Pepsi has become the first partner for these promoted stickers from Twitter as they will be about fifty custom stickers around ten different markets to become a part of PepsiMoji campaign. Twitter has been doing some new things with its service offered for all and the brands need to do the rest of the things to get them promoted. The same stickers can be used to get recognition for any brands and which in turn can give them more subscribers. Is it possible for the brands to find some profit with this new option Twitter is not yet decided as it is just bee started.